High Impact and Brand Recall with Train Advertising
With millions of train journeys taken daily across the Country on local networks as people commute to work, travel into the city to shop or into town to college train advertising provides a fantastic platform for delivering your message.
Advertising on trains has been a successful way of reaching people for decades and results show people recall the adverts they see on train journeys.
OpportunitiesTrain Passenger Panels are probably the most effective train advertising media. These are located on train carriages and are positioned in optimum locations for viewing at the carriage ends and at the middle sections where most people enter and exit the trains. Train passenger panels are portrait in layout and measure 457mm High by 380mm Wide, keeping the creative simple and clear is the best way to use the space, too much information does make the poster look cluttered. Artwork can be supplied as a PDF or EPS – full print specifications are supplied on a campaign booking. We also offer poster and billboard advertising opportunities at train stations, allowing you to create integrated campaigns that target passengers throughout their journey. Campaigns are traditionally booked in 4-week packages. Posters are spread over carriages and trains so you get a nice even and wide spread.
Train Advertising Birmingham–London Midland LinesThe busy cross city line runs from Lichfield Trent Valley to Redditch via Birmingham New St and numerous stations along the way (part of this network is the route from Birmingham New St to Wolverhampton & New St to Coventry) these are the red routes on the map. The South Birmingham lines run from Worcester stations to Leamington Spa and Stratford Upon Avon via Solihull, Shirley and Kidderminster (part of this route runs from Worcester Shrub Hill to Great Malvern) these are blue routes on the maps Simply click on the link to see the map for the full network showing all stations.
TRAIN ADVERTISING STATS
One fifth of all UK online shopping sales take place during the daily commute – that is £9.3 Billion of spend per year!
The morning rush (7am-9am) sees the biggest spike in sales when 1.5 Million commuters are estimated to be shopping (Zapp / CEBR)
62% of frequent rail users have used their mobile for shopping, compared to 23% of the GB population. (Dipsticks / TGI)
of frequent rail users recall seeing train advertising...
of them have bought something they have seen advertised on a train...
doing so immediately on seeing the advert (Dipsticks)
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